Brasserie Latem
Copywriting , Online visibility
Hertog Jan Restaurant Group
From star-awarded** gastronomy to digital storytelling
The closure of the renowned three-star restaurant Hertog Jan in Zedelgem immediately opened the door for other challenges. A chapter in a new story, and the start of our storytelling partnership three years ago.
the content crew covers 360° communication. Our services for the Hertog Jan Restaurant Group:
content creation visually - photo & video shoots
content creation verbally - short copy on social & long copy in newsletters
content planning & posting
strategic navigation
Translating the compelling story of inspirators Gert de Mangeleer and Joachim Boudens into a digital yet tangible narrative.
Hertog Jan Restaurant Group now has several restaurants, of which we take on all accounts: Bar Bulot Zedelgem and Antwerp, BABÚ, Hertog Jan at Botanic and L.E.S.S. Eatery. Each of them with their own story, all of them with us as their storytelling partner.
#sharingiscaring
Bar Bulot
French class in Belgian classics, Antwerp & Zedelgem
360° communication
tone of voice - welcoming, French flair with Belgian charm.
voice of content - all content creation for socials, social media planning and posting, newsletters.
BABÚ
Babu in Ghent serves chef’s created quality bunners, making this the playful one among his Hertog Jan classmates.
360° communication
tone of voice - playful, inviting you to celebrate your moments in the urban playground of Ghent.
voice of content - all content creation for socials, social media planning and posting, newsletters.
Hertog Jan at Botanic
2 star Michelin restaurant, striving to serve you the ultimate culinary experience. Antwerp.
360° communication
tone of voice - indulging, an ode to the 2 star Michelin experience, as well as guarding the discovery of the experience.
voice of content - all content creation for socials, social media planning and posting, newsletters.
LESS Eatery
Urban with an Eastern flair, brought to you by a team of passionate hospitality talents. Bruges.
360° communication
tone of voice - driven, challengers of flavor serving you a playful yet classy culinary experience.
voice of content - all content creation for socials, social media planning and posting, newsletters.
Each of the Hertog Jan Restaurant Group restaurants has a significant identity, tangible in each of their accounts. The range of culinary experiences translates into 5 thriving digital stories. Each month, growing customer loyalty, followers and increasing table bookings.
A story proven ‘not too good to be true’, as we communicate the return through insights and analytics.
One for the books, this culinary lovestory.
